Once you are done creating content for the web, you need to learn how to make people read it. Making this happen, however, isn’t as easy as it might seem. This is why need the tips below to guide you.
Read on to learn more:
1. Use Line Breaks
The best way to make your online content more readable is by adding a couple of lines breaks every once in a while. By so doing, you can make even the most complex forms of content easier on the reader. The white spaces will not only be easier on their eyes, it will also increase their likelihood of remaining on your web page until the very end.
Therefore, you should ensure that every paragraph only features one idea. Similarly, keep your paragraphs short – say, 3 or 4 sentences long.
Also, try writing a couple of paragraphs with 1 sentence only.
2. Add Subheads
Irrespective of the content you are creating, you should ensure that you write your subheads and headlines first. With a strong headline comes a strong premise – which is why you will attract the readers over to your page in the first place.
Solid subheads, on the other hand, will keep your audience engaged – acting, as it were, like mini headlines to help them move along the writing all the way to the end of the content.
As you work on the heads, ensure that they are as intriguing as they are informative. However, try not to exaggerate, otherwise, you are going to lose the credibility you have or are trying to build.
3. Create Bulleted Lists
– Lists complete with bullets are fascinating to readers.
– They are easy to scan.
– They are effective for presenting a number of points.
– They will look different from the rest of the content.
– They provide a great visual break for the readers.
4. Use Deep Captions
Studies consistently show that captions are popular with readers. Therefore, as you continue learning how to make people actually read your content, you should pair all strong images with deep captions.
The caption should be 2 to 3 sentences long. This way, your readers will be so intrigued that they will continue digging into the rest of the content.
5. Link It Up
Even as you add links to your content, ensure that they are not only helpful, they are also relevant. Internal links, in particular, will draw people to your cornerstone content – thereby keeping them on your website.
External links, on the other hand, will demonstrate that you researched the topic and you wish to highlight industry experts. They are also effective when you wish to attribute an idea that is clearly not your own.
The best content uses both of these to ensure that readers understand the message you are trying to convey. They also add value and make it more frustrating for anyone looking to scrape your content and pass it for their own.
What about you? Which techniques do you use to get people to read your content? Let’s discuss it in the comments’ section below.