5 TIPS FOR EFFECTIVE CONTENT STORYTELLING

Marketing campaigns involve the ability to effectively communicate your story, be it your brand or your company’s central product or service. Brand storytelling is quickly rising to become one of the best marketing campaigns. This, above all else, is the most insightful way of building a profitable connection between company and customer. Story telling has the ability to strengthen your drive sale, brand and customer loyalty. The tips mentioned in this article will help you improve on how you market your content. Storytelling, as is the case with most marketing strategies, is not as easy as most professionals make out. Focus on these effective tips for content storytelling and metamorphose your marketing plan for the better.

1. Grasp The Fundamentals of Storytelling

At some point or another, every human being has been engrossed by a memorable childhood story. Understanding the basics that kept you mesmerized to your favorite story is an essential key to perceiving its potential from a marketing point of view. In essence, brand story telling is basically about creating a story that familiarizes you with your audience, what you are all about and why they should give importance to you. By incorporating research, marketing tactics, and storytelling, you are able to cater for your audience’s needs and in turn, have an emotional level of engagement.

At some point or another, every human being has been engrossed by a memorable childhood story. Understanding the basics that kept you mesmerized to your favorite story is an essential key to perceiving its potential from a marketing point of view. In essence, brand storytelling is basically about creating a story that familiarizes you with your audience, what you are all about and why they should give importance to you. By incorporating research, marketing tactics, and storytelling, you are able to cater for your audience’s needs and in turn, have an emotional level of engagement.

2. Incorporate Expertise and Knowledge In Storytelling

Using storytelling in your marketing message are all about focusing on your strengths. It is important to know that each and every aspect of content storytelling should revolve around your expertise and knowledge. Your audience can rely on you for this. Thought leadership should be the base of your storytelling campaign. This helps you to choose central themes that are fitting to your marketing strategy. Pick out topics within these areas after selecting your core theme. The essence of this is to give your story more accuracy and power as compared to the millions of other stories out there. This can only be achieved once you focus on your expertise.

Using storytelling in your marketing message are all about focusing on your strengths. It is important to know that each and every aspect of content storytelling should revolve around your expertise and knowledge. Your audience can rely on you for this. Thought leadership should be the base of your storytelling campaign. This helps you to choose central themes that are fitting to your marketing strategy. Pick out topics within these areas after selecting your core theme. The essence of this is to give your story more accuracy and power as compared to the millions of other stories out there. This can only be achieved once you focus on your expertise.

3. Emotion or Information?

Definitely emotion. Research has concluded that consumers rate personal feelings and emotions as well as experiences higher than informational facts, features, and attributes. Emotional advertisements garnered more response and were found to have greater influence over informational advertisements. Your story should influence your audience’s feelings, more than their thoughts, actions or behavior. Emotional stories tend to be more successful and have a higher influence over audiences to take action.

Definitely emotion. Research has concluded that consumers rate personal feelings and emotions as well as experiences higher than informational facts, features, and attributes. Emotional advertisements garnered more response and were found to have greater influence over informational advertisements. Your story should influence your audience’s feelings, more than their thoughts, actions or behavior. Emotional stories tend to be more successful and have a higher influence over audiences to take action.

4. Recognize The Best Classic Patterns in Storytelling

Focusing on the basic storytelling principles can work wonders when telling your target audience a brand story. Your story may become predictable especially when telling common story patterns such as a hero’s quest, journey or even a historical plot-line. Your character’s personal discoveryPersonal perseverance and victoryBeing educated by the mentorSuch patterns may work to your advantage as they keep your audience in high anticipation as to what events will unfold next.

Focusing on the basic storytelling principles can work wonders when telling your target audience a brand story. Your story may become predictable especially when telling common story patterns such as a hero’s quest, journey or even a historical plot-line. Your character’s personal discoveryPersonal perseverance and victoryBeing educated by the mentorSuch patterns may work to your advantage as they keep your audience in high anticipation as to what events will unfold next.

5. Choose The Best Way to Share Your Story

The options are endless when it comes to choosing the right medium to share your well-crafted story. Certain channels have a specific preference for some stories than others. This should be a challenge on your part. Your story should be crafted in such a way that it is tailored to fit the channel you want to have it put across. Keep the messages sweet, short and straight to the point. The structure of the story must be carefully crafted to have a successful communication with your audience on the social media platform. Remember, the consumers must at all times have an emotional connection with your story.

The options are endless when it comes to choosing the right medium to share your well-crafted story. Certain channels have a specific preference for some stories than others. This should be a challenge on your part. Your story should be crafted in such a way that it is tailored to fit the channel you want to have it put across. Keep the messages sweet, short and straight to the point. The structure of the story must be carefully crafted to have a successful communication with your audience on the social media platform. Remember, the consumers must at all times have an emotional connection with your story.
Using these tips will make storytelling a powerful strategy by engaging your audience in thinking outside the box rather than bombarding them with vigorous advertising. Put the promotional marketing strategy aside and adopt a strategy that suits your audience needs and is full of creativity.Your stories give your business a distinctive voice when you focus on the value of your brand and center on people’s needs. Don’t wait. Begin crafting your storytelling strategy today!